Insights.
Explainers, guides and a glossary for the technology your business runs on. Written in plain English, with every term translated.
Explainers5 min readDNS, explained like an address book
Why your website and email stop working when one setting is wrong, and how to check yours.30 Sep 2026
Systems4 min readFive signs your CRM is working against you
If your team keeps a spreadsheet next to the CRM, start here.16 Sep 2026
Apps3 min readWhat an MVP is, and why your first app should be one
MVP means minimum viable product: the smallest version worth launching.2 Sep 2026
Security4 min readWhat MDM is, and why your laptops need it
Mobile device management: one place to control every company laptop and phone.19 Aug 2026
Systems5 min readZoho or HubSpot: a plain English comparison
Cost, setup time and who each one suits best.5 Aug 2026
Web4 min readWhy your website is slow, in three numbers
Load time, page weight and server response, and what to do about each.22 Jul 2026
- Guide18 pages
Choosing a CRM without regret
Questions to ask, costs to expect and the red flags to watch for.
Download the PDF: Choosing a CRM without regret - Guide15 pages
Launching an app: what to expect
From first sketch to the App Store, week by week.
Download the PDF: Launching an app: what to expect - Checklist12 pages
Moving to Google Workspace
Everything to sort before, during and after the switch.
Download the PDF: Moving to Google Workspace
Tech terms, translated.
API
The way two systems share data automatically, so nobody has to copy it across by hand.
Backup
A separate copy of your data, kept somewhere else, so one bad day is not a disaster.
Cloud
Software and storage that run on someone else's servers, reached over the internet.
CMS
Content management system. Where you edit your website's words and images without touching code.
CRM
Customer relationship management. One place for every customer, conversation and deal.
DNS
The internet's address book. It points your domain at the right website and email.
Domain
Your address on the internet, like annexstudios.io. You rent it yearly.
Flutter
Google's toolkit for building one app that runs on both iPhone and Android.
Hosting
The server your website lives on. Good hosting keeps it fast and online.
MDM
Mobile device management. One place to control, update and lock every company laptop and phone.
MVP
Minimum viable product. The smallest version of an app worth putting in front of real users.
SEO
Search engine optimisation. Making it easier for Google to find, understand and rank your pages.
SSL certificate
What puts the padlock in the address bar. It encrypts data between your site and visitors.
Two-factor authentication
A second check at login, usually a code on your phone. It stops most account takeovers.
UX
User experience. How easy and pleasant something is to use, from first click to finished task.