All workBrand Strategy
One brand for three cafés
- Client
- Kiln Coffee
- Service
- Brand Strategy
- Year
- 2025
- Timeline
- 5 weeks
The problem
Three cafés had grown up with three different looks and no shared story.
What we did
Customer interviews, a short positioning document and a brand system built to stretch.
The result
One brand across all sites, with a one-page guide the managers actually use.
- Sites under one brand
- 3
- Page brand guide
- 1
- Research to rollout
- 5 wks
“They found the thing we were already good at and made it obvious.”